REACH MORE, SPEND LESS: HASHTAG 101
So, I’m sure you are aware that #hashtags are all over Instagram.
If you aren’t using them yet then we are here tell you that you absolutely NEED to be!
Did you know that each Instagram post you create can be accompanied with up to 30 hashtags? These hashtags help your content be discovered by your IDEAL customer for free!
So, what does this mean? This means your content can end up in users feed even if they don’t follow YOU specifically. You see, with Instagram’s newest capability to be able to follow hashtags you have that chance, Given that you’re sharing great content and tagging it with relevant hashtags!
Still unsure? (Really?)
Well, here is a fact that will most likely change your mind!
Did you know that posts with at least one Instagram hashtag average 12.6% more engagement than without a hashtag?
Check out the stats on a couple of our clients posts, They show a large number of people saw the post just from hashtags!
As you can see in each of these images that OVER 50% of reach was from HASHTAGS alone! So over 50% MORE reach just from using hashtags… WHAT!?! So awesome, right?!?
Ok, so now that you know the importance of #Hashtags, here's everything you need to know about using them on Instagram to gain followers and increase likes:
When it comes to which hashtags we recommend you use hashtags that have been used less than 500,000 times. We say this because anything over that has a high chance of getting lost and not shown because it is being used too many times. The sweet spot is between 25,000-100,000. How do you know how many times its been used? When you are typing it out on Instagram it will show you right underneath the amount of times it has been used.
Keep track of your hashtag success with insights. Go to each post and see how many views you get just from hashtags! How cool is that? Not only is it cool, it can also let you know if the hashtags you are using are working for you!
.Did you know that you can now follow hashtags? This means you can follow Locations- if you are a local brick and mortar store then you can follow your local cities hashtags and interact and network with local businesses! (Tip, don’t offer your services right away, just build genuine friendships first!) You can also follow certain words that relate with your or your business example: #Empathsofinstagram, #businesscoachforwomen or #womeninbusiness etc. (throwing some hints here lol)
Make sure to add hashtags to your stories. You can add up to 10 hashtags to your Instagram stories and this will get you more of that organic reach just like your news feed posts! Don’t use the hashtag feature, just write them out like you would write normally on your stories. You can hide them behind emojis or shrink them really small so you can’t see them too! You can also check the insights to your Instagram Stories too!
Have your hashtags set up on your phone in your notes or save on your computer/laptop so they are easy to copy and paste.
So there you have it, our top tips for using hashtags to find your ideal audience and to grow your following on Instagram!
Until next time,
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